Laser Engraver Newsletter - December 2014

December 01, 2014
LaserEngraverwww.laseru.com

The App!

This month it is all about the app! We originally launched our app on GooglePlay for android devices in May. We heard a clamoring for the Apple version and we listened.

The primary focus of the app is the Settings Calculator. Select your laser, wattage and material and receive your speed and power settings. In addition, links to our YouTube channel Facebook page and Twitter account are all consolidated in the app so you don't have to search for us.

Use the links below to view the app information OR in the app store on your device, search for Laser Settings Calculator.

iPhone/iPad: http://tiny.cc/iTunes_SC
Android: http://tiny.cc/Google_SC

APp

 

Please send questions and comments to This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it.
To learn more, visit laseru.com and click on the blue buttons on the right.

See you next month with our next The Laser Engraver Newsletter.

Kathryn

©2014 LaserUniversity

Laser Engraver Newsletter - November 2014

November 03, 2014
LaserEngraverwww.laseru.com

Things to keep in mind:

Do you know about LaserPlaces? It is a great website that LaserBits created to showcase the LaserBits product line, but...... it does not contain any pricing. This way you can use it to show your customer's products that you carry and they do not know your cost on it allowing you to still set your own price. Visit now! http://laserplaces.com/

Laser Spotlight

Each month we showcase an item, product or skill from LaserU. We give a summary of the item and provide links for more information. This month we will look at using Bamboo sheets. This comes from our Project Center titled Bamboo Layered Plaques.

Bamboo

Engraving this wood will be a hit. Bamboo is all the rage!

For more information on this product see the Project Center.

Please send questions and comments to This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it.
To learn more, visit laseru.com and click on the blue buttons on the right.

See you next month with our next The Laser Engraver Newsletter.

Kathryn

©2014 LaserUniversity

Laser Engraver Newsletter - October 2014

October 01, 2014
LaserEngraverwww.laseru.com

Things to keep in mind:

Pricing - avoid the pitfalls & traps in these hard economic times. See Course 11 for more information on pricing and business plans to make your business stronger.

Loss Leader: The concept of the loss leader is to upsell customers to a more profitable product. This process can work providing you can conquer the upsell to a more expensive, higher margin product. Too often, however, the sale turns out to be a low margin order because the customer's needs were met at the lower price. As part of the sales process the solution to the loss leader is simply not to offer it.

Low Quotes: Another sales trap that frequently is seen is to quote too low to get the order becausframse you are in a slow season. The theory is low margin or break even work is better than no work. The reality of low or no margin orders is that you will surely lose money instead of the calculated break-even. Unexpected expenses invariably come up and cause whatever profits there are to diminish quickly into a loss.

Super Low Prices: Competition can many times drive prices to a dangerous level as well. Customers are known for shopping and may come in with a super low price from a competitor laser engraving shop. A low price is a great opportunity for you to take the customer into your shop and show them your advanced laser system, software and capable employees. Remind customers they get what they pay for and your product is better and may cost more. Don't immediately drop your price to a level where you make too little or no profit with the thought of stealing that customer away. If your competitor is desperate enough to sell at that no profit level, let them. Some orders are better lost to a price that is too low.

Laser Spotlight

Each month we showcase an item, product or skill from LaserU. We give a summary of the item and provide links for more information.This month we will look creating car magnets for runners. This comes from our Project Center titled Engraving Round Objects without a Rotary Attachment.

Engraving Round Objects without a Rotary

Engraving round objects can be daunting...even when using the rotary attachment. Here is a great way to remove the fear and create great products.

For more information on this product see the Project Center.

Please send questions and comments to This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it.
To learn more, visit laseru.com and click on the blue buttons on the right.

See you next month with our next The Laser Engraver Newsletter.

Kathryn

©2014 LaserUniversity

Laser Engraver Newsletter - September 2014

September 01, 2014
LaserEngraverwww.laseru.com

Greetings:

It is not too early to think about what you will market for the holiday season. People cherish personalized gifts. There is an inexpensive way to sell personalized items that are yet in a good price range for your customer (and profitable for you). Think about these items:

Item
Location
Your Cost
Suggested Price
Alder Frames Project Center - titled: Unique Alder Wood Frames
$8.59
$34.36
Ornaments Learning Center - Course 12
$3.99
one example: crystal
$15.96
Black Acrylic Photo Plaques Project Center -titled: Acrylic Photo Plaques & Acrylic Photo Plaque – double sided
$14.69
$58.76
Customized Ornaments Project Center - titled: ArtWelder
$2.00
Using an alder wood sheet
$7.98

 

Laser Spotlight

Each month we showcase an item, product or skill from LaserU. We give a summary of the item and provide links for more information.This month we will look creating car magnets for runners. This comes from our Video Center in two videos titled Using Laser Foil - Raster Method and Using Laser Foil - Vector Method.

Laser Foil is a great way to add color to wood or acrylic projects. The first image showcases Laser Foil in the Raster Method. The second image displays Laser Foil in the Vector Method.

Laser Foil

Laser Foil

Laser Foil is a great product to add most projects!

For more information on this product see the Video Center.

Please send questions and comments to This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it.
To learn more, visit laseru.com and click on the blue buttons on the right.

See you next month with our next The Laser Engraver Newsletter.

Kathryn

©2014 LaserUniversity